Their converted ebikes have carried riders over 10 million miles. Swytch operates on a scheduled distribution system, releasing their stock to wait-listed customers several times per year. This approach allows Swytch to produce ‘made-to-order’ kits which fit each bike perfectly, build excitement for stock drop events, and offer lower prices by saving on warehouse costs. This method requires a strong digital strategy to secure wait-list signups and promote release events. THE PROBLEM Swytch has experienced high demand for their Swytch Kits products; their ads strategy was performing well, bringing in high ad traffic and Their converted ebikes have carried riders over 10 million miles. Swytch operates on a scheduled distribution system, releasing their stock to wait-listed customers several times per year. This approach allows Swytch to produce ‘made-to-order’ kits which fit each bike perfectly, build excitement for stock drop events, and offer lower prices by saving on warehouse costs.
This method requires a strong digital strategy to secure South Africa Phone Number List wait-list signups and promote release events. THE PROBLEM Swytch has experienced high demand for their Swytch Kits products; their ads strategy was performing well, bringing in high ad traffic and business growth. This high amount of traffic presented a huge opportunity, but the team didn’t have a dedicated web developer to create and test new landing pages. Swytch began to look for new ways to improve their web experiences. “We decided to focus on improving our lead generation conversion rates from our digital marketing channels, and we needed to look for some more gains in the funnel,” said Alex Dernie, Product Manager at Swytch. “That’s when our focus turned towards the website.” The Swytch team had two goals in mind when evaluating solutions: Make it easy to quickly create and update landing pages that integrate with WordPress and the rest of their technology stack.
Run experiments to improve and optimize page performance Initially, the Swytch team decided to work with another landing page platform solution, but struggled with its non-user friendly interface. business growth. This high amount of traffic presented a huge opportunity, but the team didn’t have a dedicated web developer to create and test new landing pages. Swytch began to look for new ways to improve their web experiences. “We decided to focus on improving our lead generation conversion rates from our digital marketing channels, and we needed to look for some more gains in the funnel,” said Alex Dernie, Product Manager at Swytch. “That’s when our focus turned towards the website.” The Swytch team had two goals in mind when evaluating solutions: Make it easy to quickly create and update landing pages that integrate with WordPress and the rest of their technology stack Run experiments to improve and optimize page performance Initially, the Swytch team decided to work with another landing page platform solution, but struggled with its non-user friendly interface.