SEO/Content Author image by Vanessa Wobb Vanessa Wobb Content distribution Your content is created, now what? After the content has been successfully created, dissatisfaction often arises if the elaborately created content does not generate the desired traffic and therefore does not reach the desired target group. In order for your content to really be seen by your potential customers, existing buyers and employees in the future, you need a content distribution strategy . In this blog post you will find out what content distribution is all about, what types of media channels and forms of distribution there are and what advantages and disadvantages they have for your company! Get the most out of your content with our content audit e-book including a free content audit template. Click here and download! TABLE OF CONTENTS What is content? Before we get into content distribution, it's important to understand what content actually is.
Content describes media content of any kind that is distributed using analogue (offline) and digital media (online). This includes, among other things, blog New Zealand Mobile Number List posts, e-books, white papers, customer magazines, videos or webinars, podcasts, infographics, case studies or studies as well as social media posts. As part of the marketing mix, content marketing is now one of the most important disciplines! distribution includes the targeted publication, distribution and promotion of content . It is a component of content marketing and an indispensable sub-process of the content cycle . In the content marketing process, distribution takes place between the production and evaluation steps.
The content can be distributed via paid, earned, shared or owned media. The type of content distribution depends on the format, goal and purpose of the content. Goals of content distribution The goals of content distribution should align with the overall goals of the content marketing strategy. These goals are determined by the company and can be, for example, the following: Increase traffic Lead generation Target group approach Addressing new target people/expanding the target group Strengthening your own brand Attention Awakening the desire to buy (Inventory) customer support Media types for content distribution Content distribution takes place via a wide variety of media channels. The PASO model, developed in 2008 by the British Daniel Goodall, combines these different distribution channels for content. It helps to get an overview of all digital media types and to weigh up the selection. PESO model Owned media Owned media includes all media channels that your company owns. These include, for example, company magazines, your company profiles on social networks or newsletters.