A young teenager, an employee of the Subway fast food restaurant in San Luis Potosi, was brutally beaten by a customer who became angry after not being served quickly. A man appears in a video circulating on social networks entering the area where food is prepared without authorization and repeatedly and violently hitting the young worker in the face and body. In the recording you can see the aggressor, (identified as Fernando Medina Ramirez) of legal age and presumably a specialist in mixed martial arts, attacking the young man in Subway, aged 15, without him being able to defend himself. We omit the video out of respect. Several co-workers were present, but did nothing to stop the client who was hurting the minor. Only one employee tried to intervene, but was unsuccessful. After the video of the violent acts went viral, the State Attorney General's Office launched an investigation.
Subsequently, the victim's relatives filed an official complaint. The 15-year-old boy was attacked at the restaurant located on Rutilo Torres and Amatista streets, and suffered injuries that required hospitalization as a result of the incident. The San Luis Potosà State Prosecutor's Office guaranteed that the matter would be properly examined and that the accused attacker would not go unpunished. They would also seek restitution and protection of the safety Israel Phone Number List of the affected young man. Governor Ricardo Gallardo Cardona expressed his regret for the situation and promised to provide the young man in Subway with the necessary medical attention. He also stated that justice would be served in this case. The young employee is in good health, although he suffered fractures to his nose and cheekbone and is receiving adequate medical care. Video of the incident quickly went viral on social media, generating significant outrage.

Subway's response Subway México took more than 24 hours after the events to make a statement, issuing a press release that further fueled the indignation of many people by calling it cold and unconvincing, even referring to the victim as a "sandwich artist." , corporate term for company employees. Reactions and reflections This situation has several facets, but perhaps the most obvious component is the company's lack of safety and security for its employees, who are prone to situations like this. The episode highlights the profound social degradation of Mexico, where violent crimes of all kinds frequently occur without intervention and many cases go unpunished unless they are noticed on social networks... and sometimes, even then. The same businessman Salinas Pliego spoke about this: Furthermore, the brand's insufficient response, sounding more like a marketing message than a real statement of dismay at what happened, is a symptom of the absence of well-understood corporate responsibility. CSR communication is not something that a traditional PR agency can execute. In short, this tragedy highlights the terrible reality of security in Mexico, as well as the lack of social responsibility on the part of companies.