The growing popularity of the Instagram social network Instagram is one of the most popular smartphone applications. The dynamics of popularity show that although the social network has probably reached the peak of its popularity, the number of users is still growing. So, in 2013, the total audience of its users was 150 million people. In 2017, this number increased to 800 million, and now Instagram has more than 1 billion users. More than half a million active opinion leaders (bloggers, etc.) are registered on Instagram, in particular.
As a result, influence marketing is actively Buy Bulk SMS Service developing here. According to data from Influencer marketingHub, the market has grown and reached the mark of 14 billion dollars. Why start advertising on Instagram? The main reason for this is the audience . According to statistics of 2021, more than 1 billion active users are registered on Instagram, and this figure is growing by at least 400,000. people every day. The majority of the audience is men aged 18 to 24 (17.9%), and women aged 25 to 34 (14.8%).
In Ukraine in 2017, the number of Ukrainian Instagram users barely reached 4 million. Today, their number on Instagram is more than 16 million people - about 35% of the country's population. Therefore, the development of Instagram is one of the effective ways of popularizing and promoting a brand or company. Another reason is the amount of time spent here . According to the latest information, on average, users spend 30 minutes on Instagram every day, and therefore will actively view your ads.