local customers, why don't you take advantage of this great opportunity? Problems But there are many problems. How many times have you searched on Google (or elsewhere) for a place or a local business, and found wrong addresses, incorrect opening hours, obscene photos, etc.? Who is responsible for that incorrect data? He's in business, he's the one who has to create a good search experience for his customers, wherever they are… There are those who do not realize this opportunity ( see Pizzeria Brandi case ) and ask for
compensation, but most of the time this happens due to Malaysia Phone Number List the underestimation of this instrument. Of course, it can be complex for a chain to manage hundreds of stores on various systems. For example, managing timetables during holiday periods (information highly sought after by users) can represent an enormous burden. But here too, a series of tools are starting to appear on the market that automate this process of dissemination and overall control of data (we are actively working on one). Then there is often a lack of adequate information on the site for those who don't know you (i.e. the majority of those who use these systems). Have you written down how to get there easily, where to park, whether you can be reached by public transport and all other useful information? In short, a world that is still little explored, but fundamental for those companies that want to intercept customers near the points of sale. Author: Luca Bove of www.LocalStrategy.it , for MaxValle. Avatar by Max ValleMax Valle For over 30 years I have been providing digital consultancy and services for companies and pr
ofessionals who want to customers in a serious and productive way, using the latest web technologies and in full compliance with current regulations on the subject. Article navigation PREVIOUS What is Programmatic Advertising and why is it convenient for digital publishers FOLLOWING Does Google certify SEOs? Other interesting articles: