hys. Some interesting secondary key performance indicators are: cost per lead at each stage of the funnel; newsletter subscribers; blog subscribers; recurring visits to the blog; cost per visitor; origin of traffic ( organic , paid, social networks, direct, email and others); Average price per transaction. Remember: secondary KPIs must justify the primary ones ; show how those results are being achieved. Practical KPIs Now, let's talk about nerdy content! But don't be alarmed, everything will still be very well explained and easy to understand. Within a Digital Marketing and Inbound
-to-day work need to constantly test and monitor more Telegram Number Data detailed data on user behavior, acquisition, and characteristics. Therefore, you (or your marketing analyst) should follow a slightly longer list of indicators. Some of them are: pageviews; pages/visit; bounce rate; best landing pages ; pagerank; most searched keywords (depending on your business); most read/visited content; traffic; visitors (new vs returning); social interactions. This list can go on for a long, long time. The essential thing is to understand what is important to your objective and what will help you obtain better results for your managers. If you want to learn how to measure an
d analyze these indicators, consult our Complete Guide to Google Analytics . It's important to understand that as you move up the KPI category (primary, secondary and practical), you need to keep up with the previous ones! That is, the Marketing analyst needs to monitor all the chosen