On the occasion of International Book Day, Audi has launched an original initiative together with the agency Ogilvy Barcelona and with the collaboration of Universo de Letras (publishing label of Grupo Planeta, managed by Lantia Publishing ). The brand is convinced that the best stories are yet to be written, which is why it has launched a collection of books that do not yet exist betting on literary talent and new writers. The CRM campaign «Future Books» presents a collection of 6 novels. On the website dedicated to this action, users will be able to read the title and first paragraph of each of them in order to choose their favorite.website a> The book that gets the most votes will be published in collaboration with Grupo Planeta.
In addition, Audi will send a copy to customers who have voted for the winner, and its digital format will be available to all users who Phone Number List have participated in the vote , which will end on April 28. If you do not display the embedded video correctly, click here. The campaign follows the motto that the brand champions «future is an attitude». “We have reflected Audi's positioning to emphasize the importance of new ideas in shaping the future. We wanted an action that was in tune with that brand philosophy. It is a personal, exclusive and inspiring action for the client," explains Guillem Gutiérrez, Senior Copy at Ogilvy Barcelona.
When a brand is so clear about its positioning, you can reflect it in multiple areas, such as culture, and manage to convey that idea with actions that have social impact«, he adds. The six finalists are Olga Ruiz, with «Azul Salvaje»; Jöel Holgado, with the work “The Butterfly Hunter”; Haynes, with “The seconds count”; Mar del Olmo, with «The myth of the beach bar»; Arturo Daussà, with “Where is my daughter”, and Josefina Gómez , with "The Immortals Club." According to Jöel Holgado, the “Future Books” action is “a brave commitment to literature, given that behind each book there is a lot of work that is not seen . "That a brand like Audi supports new authors is worthy of praise." For his part, Del Olmo considers that currently "there are many difficulties when publishing a book.