Social networks Facebook and Instagram are one large, well-connected advertising platform. Both users and marketers benefit from this. The question is, how much does it cost to advertise on Facebook or Instagram? In this article, you will learn what budget (€) you need to prepare so that we can start advertising on Facebook and Instagram. You will see specific price calculations for companies with different needs. The huge popularity of Facebook and Instagram around the world, including Slovakia, makes it an affordable advertising platform for any company that needs to quickly and measurably reach potential customers.
Since its inception, the business model of Email Marketing List Meta (formerly Facebook) has been based on the sale of advertising that we see while scrolling through our news, writing with friends and family, watching videos or looking for ads on the marketplace. "Facebook and Instagram advertising run together through the same tool." Of course, the number of paying advertisers grew more slowly in the beginning, it was a new advertising system with no history. Companies and marketers did not have such experience and it was nowhere near as "sharpened" as it is today.
Where have we moved? The number of paying advertisers continues to rise. It has tripled in the last 4 years and there are currently around 10 million active regular advertisers, displaying advertising on a monthly basis either for their own business or on behalf of another business . Number of active advertisers on Facebook Number of active monthly advertisers on FB/Insta in millions. Source: Statista