If you are wondering how to take the step from having satisfied customers to turning them into replicators and defenders of your brand, the answer is: with a strategy designed to include them in your marketing actions. There are some specific actions you can do to achieve this:
Create an evaluation matrix of your clients. Review who could be the best candidates for your referral program and qualify them
Build a system of opportunities for those customers to get Special Data involved, participate and give feedback to your company. Motivate them to participate!
Be transparent with them and communicate clearly about your referral program and what your business objective is.
Stay alert for signs that some of your clients want to refer you voluntarily, this is an opportunity to start raising testimonials
Recognize opportunities to raise fresh and authentic testimonials during your customer contacts.
Choose a testimonial format that best suits the characteristics of your clients. A video testimonial works better, but requires clients with good public speaking skills, for example.
Having supporters of your brand who become evangelizers of your work has a single origin: satisfying customer expectations.
Focus on doing a good job for your current clients, the work will speak for itself, and they will be happy to recommend you freely, when you ask them to or when they do it on their own.
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With a good analysis of metrics together with a UX audit, we managed to increase the conversion of the website. Read on to find out how we did it.