Mobile has become a big part of marketing this year And it's to be expected, with data like comScore stating that mobile users in the United States surpassed desktop users this year in the United States, with people spending 54% of their digital time interacting with mobile apps . Customers are literally living, working and exploring on mobile, too, giving marketers an unprecedented opportunity to start a dialogue about products and experiences that could be meaningful to them. Significant Mobile Marketing Trends As 2016 approaches, the most powerful developments in the mobile marketing space will be those that serve to build and enhance this two-way relationship, to make the discovery and outreach process more relevant and personalized, as well as to provide customers with with brand experiences that improve their lives.
Mobile marketing trends there are several technologies that will be more widely adopted in 2016”] Here we present 6 mobile marketing trends that will change customer relationships in the long term. Augmented and virtual reality A few years ago it seemed like science fiction to scan real-life products and get a full mobile experience. In 2016, this is going to become standard . Rather than scanning (or ignoring) basic QR codes, customers will be able to Phone Number List scan standard barcodes and open portals with personalized rewards programs, online games and non-traditional shopping experiences. With devices like Google Cardboard , which allows Android and iOS users to have a virtual reality experience in an easy and relatively cheap way, without a very expensive virtual reality headset, brands will be able to better incorporate virtual reality into their apps and mobile marketing plans.
Indexed in Google app and improvements to mobile search When Google started highlighting mobile-friendly sites a few years ago, brands with responsive designs saw an increase in search results. Now, updates to results pages are happening in apps too. In fact, 40 percent of searches on Android occur in results indexed through apps , and this number will grow in 2016. Apple and Bing are also trying to make their apps more relevant in the search game within the apps. apps. One of the ways brands are taking advantage of this is deep linking , in which instead of search results leading only to the main pages of an app, they can lead to a specific page for a product. Likewise, you will continue to see greater search capabilities on Social Media , which is crucial as more users check social channels for business tips or information.