It goes without saying that earning links is better. But it takes time, and it doesn't always scale. Requesting (and exchanging) links There's nothing wrong with asking for links. There are many simple cases where someone is covering a topic and you have complementary content. Or someone mentions your brand and doesn't put a link. In these cases, it is plausible to ask for a reference. It makes perfect sense. The problem starts when your website and its content are little known and do not have clear authority.
And then you ask someone for a link, and they turn up their nose. her website. In this context, exchanging links seems to be advantageous. It's not just asking. I'm also Middle East Mobile Number List offering something. I nominate you and you nominate me. What problem could there be in that? What Google says about link exchange Google The problem with exchanging links is not in the act of exchanging itself. After all, getting a reference at the cost of an exchanged link can give results.
You can generate visits, generate visibility. But the problem here is Google. What a lot of people forget is that Google is an indexer . It scours the internet, catalogs pages and offers it to users when they perform a search. And Google's entire reputation depends on the quality of a search's results. The search engine necessarily needs to be impartial and offer the best answer to whoever is searching.