The delivery sector has grown enormously in recent years thanks to large platforms and home delivery services. However, the existing challenges and problems are still numerous and, above all, complex to solve. Given this context, at Economía 3 we have contacted two projects that are trying to generate high-impact changes in the field of order management and distribution.
On this occasion we present two very different cases, both from the delivery sector , which demonstrate the diversity that exists when it comes to innovating in services and business models. While Gopick is committed to solving a specific problem through a unique solution in the market, Grupo Mox develops personalized solutions based on the client's needs. Let's see what they are based on and how they help, from their own system, to improve the sector.
Gopick, the platform that avoids queues, waiting and crowds
Gopick is one of the solutions that have come to continue transforming customer service in the hospitality sector. In this case, they have managed to solve a very specific problem that causes high levels of exasperation in customers and stress in employees: the formation of eternal queues when ordering and collecting orders in food and drink establishments.
As its CEO and founder, Miguel San Antonio , relates, the idea arose precisely in front of a bar. In the third row of people crowded there, trying to order a drink, Miguel asked himself: «With all the delivery options that exist from the most remote places in the world to the door of your house, how can you not do something like this? of massive venues to be able to connect users with restaurant operators and make life easier for both? .
Miguel San Antonio, CEO and co-founder of Gopick.
That was the seed of a platform that allows you to manage orders and payments for food and drink in large mass venues and events. Thanks to the application, users have available the entire range of products sold in those places, place their order and pay for it. All from your mobile.
How does the application work?
The user enters Gopick , either through the app or directly through the website, and accesses the content of food and drinks available on the premises. After choosing the products you want and paying with your mobile, the establishment receives the order. When the order is ready, the application notifies the user that they can pick it up at the express pickup point. You can also choose to receive it at your seat or assigned location during the event.
Miguel San Antonio explains the advantages of this system: «We reduce crowds and waiting Telegram Number Data times because we digitalize the decision, order and payment process, which is what really causes crowds in front of the bars. In this way we remove people from the bars and allow them to place their orders from anywhere in the venue, even before arriving, making a process that was previously 100% in-person now no longer so .
With Gopick , the user dedicates themselves to enjoying their time inside the venue and not waiting in lines in front of the bars to be served, order, pay and wait for their order. When we asked its founder about the benefits enjoyed by companies that decide to work with Gopick , he clearly summarizes them in four points: «Optimize order management, increase billing as a result of the increase in orders and the average ticket, ensure 100% of the charges and offer its customers a better consumer experience .
Regarding the business model, Miguel specifies that it is a hybrid between a SaaS and a transactional model: «On the one hand, we charge a small commission per order, normally to the user; and on the other, a fixed fee to the operator for the use of our software and for the management service that we provide .
The importance of proper implementation
The executive director of Gopick emphasizes how important it is to train staff and carry out an optimal implementation of this type of innovative solutions: «Our team carries out exhaustive training of restaurant staff to correctly attend to orders and manage the platform of a efficient way to attend to the greatest number of orders in the shortest time and without lowering quality. In addition, we mark the venue and the bars so that users know our service, know how it works, the value it generates and what they have to do at all times to enjoy the Gopick experience .
A range of digital solutions
The Gopick app is what is causing the most impact, but the startup is also developing additional solutions that allow operators to improve management ( Gopick Manager ) , make the experience more complete ( Gopick Experiences ) or increase the visibility of brands.
This is how its CEO explains it: «With Gopick Pay we give the operator the possibility of registering the orders that users place in person, charging them with a contactless card and issuing them a ticket, all with a single, small device that gives them flexibility and reduces costs» . For its part, Gopick Manager allows you to "manage all the venue's orders on a single device in a simple, fast and efficient way, and have all the consumption information in real time . "
Gopick Experiences allows, from the application itself, to sell experiences associated with events or even tickets to the events themselves. In this way, explains Miguel, “the channel provided by the platform is taken advantage of . ” The application also offers the possibility for sponsors and brands around the event to have visibility in it to generate an impact on attendees.
Present and future of the startup
At the moment, Gopick is present mainly in events and centers that have to do with leisure and entertainment, such as soccer matches, paddle tennis tournaments, ski resorts, multipurpose venues, festivals and concerts, large musical shows, fairgrounds , markets and shopping centers. They have also penetrated collective catering facilities such as the cafeterias of large universities, companies or train stations.
The main objective of the startup is to consolidate itself in the sector of large venues and events, although they are also exploring other possibilities such as large terraces or gastronomic markets. Despite the dedication to this goal, they do consider the usefulness that the tool can have in other sectors within retail , such as the sale of fashion and mass consumption products.
As a result of this adaptation, Grupo Mox currently has Riderist and Tuklo , two solutions aimed at two essential processes in the field of last mile delivery. Riderist manages on-demand deliveries and route shipments through applications specialized in logistics optimization and specifically trained personnel. For its part, Tuklo is the part of customized technological development: "We carry out individualized projects for each need through scalable, integrable and all-in-one software .