Micro-influencers currently play a vital role in the success of a marketing plan , both in Mexico and in any other country in the region. For this reason, more and more companies and brands are tempted to contact their managers to establish short or medium-term collaborations. But how much should they be paid for their services?
The international marketing platform “ Drim ” has revealed the amount of money that some of these collaborators have received during 2022, according to the niche for which they work, to serve as a reference for entrepreneurs or business leaders who want to enjoy the benefits. to hire them.
Micro-influencers in Mexico can earn up to 19,000 pesos per project
Alex Soria, a micro-influencer from Mexico with more than 8,000 followers on Instagram, is currently collaborating with JOKR; sharing the facilities that this fast grocery delivery has for young people (which is its target). During the course of this year, he has managed to earn about 79,000 pesos , which is equivalent to 4,000 dollars.
When it comes to much more specific niches, they Email Data could charge for each project and not for periods of time. For example, an influencer focused on safety for babies on car trips (whose identity was not revealed) manages to earn up to 19,000 pesos (approximately $964) for a single collaboration project.
How much do managers earn?
The profits of the managers, for their part, are based on the “cost per action (CPO)” business model . This means that companies or brands that hire their services should not give them any amount of money until they obtain the expected results, either by increasing the number of followers or sales.
Managers like Nohemí Palacios have managed to earn 25,000 pesos (approximately $1,269) for their performance in campaigns for various brands such as: Lectera, Milusos, Finamex, Eligens, among others. In fact, last May he achieved the highest yield ever, managing to obtain 7,000 pesos (about $355).
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Why is your hiring important?
These people are in charge of the following tasks :
Manage campaigns. That is, they are the ones who propose the appropriate micro-influencer profiles for each campaign and, in addition, establish their relationship with the brand in question.
Lead negotiations on the activities to be carried out and the objectives to be achieved. To do this, they guide the collaborator, from the creation of the content to its publication on the chosen social network.
Supervise that the proposals are in accordance with what was established by the client (company or brand) and that the expected results are achieved.
“The list of Mexican collaborators is very broad and is growing more and more, brands are interested in reaching the national market and attracting people who are interested in their services in a more local way, which is why the most viable way to achieve this is through people with a certain reputation among a specific audience , in addition to the security of having specialists, which is an added value for them ,” highlighted Kirill Pyzhov, co-founder and COO of Drim.