This is not only possible, it is essential to the success of your strategy. In this article, we will show you the reasons to include remarketing in your digital marketing strategy. However, it is worth highlighting that Facebook is currently called Meta and all information regarding the remarketing strategy for this social network also applies to Instagram. Check out! What is Facebook remarketing? Facebook remarketing is a digital marketing strategy that allows you to reach people who have previously visited your website or interacted with your content on Facebook .
The audience retargeting approach stands out as an insightful advertising strategy, aimed at those who have already had some type of prior interaction with your brand. , this method presents similarities with the implementation found on other platforms, such as Google Ads . Imagine a Middle East Mobile Number List potential customer browsing your website. He sees a specific product that interests him, but is distracted by something else, like a social media notification. In this scenario, you can take advantage of the user's initial interest by displaying ads for the product or service they saw.
This can help remind the customer of their previous search and create an opportunity to purchase. Also read Social Ads: how to use social media advertising to boost your business . And how it works? To create a Facebook Remarketing campaign, you will need to install a Facebook pixel on your website. The pixel is a small code inserted into the website, which allows Facebook to track visits to your website, landing page or online store. It records customer interactions and movements. This technique allows Facebook to track a wide range of visitor activities, from clicking on products to completing purchases.