Years ago some web masters, knowing how the Google algorithm works, applied these incorrect techniques to "deceive" the algorithm itself. Google has noticed this and has put a limit on these practices, heavily penalizing websites that exceed this limit. The use of these techniques today is strongly discouraged : they bring ephemeral and penalizing results, as search engines punish sites that adopt them with a worse positioning in SERP. Google's goal is to give the user the most correct answer to their search intent in the shortest time possible.
“Black Hat SEO” techniques instead attempt to Special Data deceive the search algorithm and with it the end user. This is why Google has decided to penalize these practices. Curiosity about the origin of the term “Black Hat SEO” The expression “Black Hat SEO” (literally, “black hat”) comes from western films , in which the “bad guys” wore a black hat , while the “good guys” wore a white one. Today, in the digital sphere, this term is used to talk about all “unethical” actions on the Internet.
The main “Black Hat SEO” techniques There are many ways to get around Google's rules to get better search engine results . Let's see the main ones. -Keyword stuffing Years ago, Google considered keyword density as a ranking factor. For this reason, many webmasters had begun to add an excessive quantity of keywords within the page which in some cases even compromised the readability of the text. Since 2000, Google has begun to penalize this practice known as Keyword Stuffing .