Inline with a need to know about production processes, consumers want to know who they’re buying from. They want an authentic brand narrative they can relate to, buy into and support; they want to know that the company is “real” and trustworthy. Charm your consumers with a heartfelt, inspiring “Our story” section. Illustrate your brand’s journey, mission, team and core values, including imagery and potentially even “behind-the-scenes” video footage. About section of web design featuring collaged images By Brent and Jo Studio Adding a physical address and contact number to your website and product catalogs also boosts credibility.
It demonstrates that you are a real company with an actual office. This, in turn, encourages consumers to trust your brand. Takedown Czar website Image via Takedown Czar 4. Leverage borrowed trust When building a brand from scratch, you can’t expect consumers to trust background remove service right away. In such a scenario, you could creatively feature social proof, case studies, and client testimonials to support your legitimacy. If you’re prone to boasting, now would be your time to shine. Let everyone know what awards your brand has won or what your biggest fans have said about you so what if that’s only your mom so far.

Optimize the website layout to ensure that visitors can easily find this information. Kinsta website Image via Kinsta It’s also a great idea to display logos of your clients, investors, media partners and other stakeholders on the homepage of your website. While consumers may not be familiar with your brand, these logos will help grab the right attention, reinforcing your credibility and instilling confidence in potential or new customers.