marketing plans, it is normal for many companies to use seasonal dates to outline their sales strategies, such as christmas, easter and mother's day. And for consumer day it would be no different.
Celebrated on march 15th, consumer day is a great opportunity for companies to attract more customers and increase their sales in the first quarter whatsapp data
of the year. In today's blog we will help you implement digital marketing on this date, but before that let's understand a little more about consumer day.
Every year, on march 15th, consumer ay is celebrated, a date originating in the united states and which, to the surprise of many, was not created with the aim of increasing sales, but rather to defend consumer rights. 60 years ago, on march 15, 1962, former president of the united states, john f. Kennedy, gave a speech in which he defended the fundamental rights of consumers, such as information, choice and voice.
This historic declaration inspired the creation of consumer day, which began to be celebrated on march 15, 1983 and since then has been celebrated every year on the same date. On this day, consumer protection organizations highlight the importance of respecting basic consumer rights and protest against abusive market practices.
In brazil, discussions about consumer rights gained strength in the 1990s with the promulgation of the consumer protection code (cdc), legislation that provides guidance to consumers who feel harmed in commercial relationships.
Consumer day is an important date for commerce, an opportunity for companies to reinforce their commitment to the public and offer exclusive offers to attract more customers. In this context, digital marketing is a fundamental tool for maximizing results.
To begin with, it is essential to know the target audience and create specific strategies for each consumer profile. Social networks, for example, are an excellent channel for communicating with the public, as they allow for more direct and personalized interaction. It is important to create relevant and updated content that generates engagement and sparks the public’s interest.