New consumer habits required brands to seek constant innovation. It's not enough to just be online: you need to offer quality content, answer customer questions and always be up to date.
When to create your company website?
The website is one of the communication channels responsible for strengthening the brand's image. To reach the expected audience on this platform, however, it is necessary to pay attention to trends and make changes.
In today's post, we'll show you when it's necessary asia phone number list to build your website from scratch and when just changing a few aspects is enough to update it. Check out!
When to make changes to the website?
Generally, changes occur when there is a special date, launch of a new tool, platform updates, among other possibilities. Follow:
To add plugins and features
Some features are easily implemented through plugins and widgets on content management platforms. They serve the most diverse purposes, for website management or public use. If it is possible to modify the site using plugins and this is beneficial to the strategy, go ahead!
To increase visitor interaction
Some tools can be added to increase visitor interaction and do not require a significant change to the website. Among them it is possible to highlight:
When to make the website from scratch?
In some situations, it is not enough to just add plugins or change some aspects of the design, what remains is to take advantage of some content here and there and change everything: design, platform or language and approach. Follow:
When the brand changed
The brand has changed, evolved and assimilated new companies, it is speaking to a new audience, the logo has been modified and so has the visual identity. When this happens, it's time to change the site . After all, if your company hasn't stopped in time, your communication channels shouldn't remain at a standstill either.
When there is difficulty in being accessed by mobile devices
Most companies redesign their websites to adapt to mobile devices . The ideal is to think of a free format, which can adapt to different devices. There are screens of different sizes and adapting to them will make the difference between keeping visitors on your website or not.
When the website is not adapted to new technologies
One of the indications for this is the delay in loading. When the standard adopted by the website is not compatible with the latest and most modern web standards, it can cause crashes, slow loading times and the appearance of broken links.
When to Hinder Your SEO Strategy
Some older platforms may make it difficult for search engines to recognize your site. Generally, a content management system is needed to make it easier to rank on Google, for example.
The tip also applies to those who use a host or platform that does not support search engine optimization.
When the platform or language does not have updates
Network technologies have changed a lot in recent times, with the migration of HTML and flash websites to platforms that facilitate the creation and management of content such as Joomla and WordPress.
Constant updates to these platforms have provided more security and flexibility to websites. If your website's platform or language no longer allows updates to keep up with technological advances, it's time to build your website from scratch on a content management platform.
Ready! Now you know when to make your company website! Before starting it from scratch or just modifying it, an evaluation and planning based on research, goals and projections is essential. This way, all the work carried out with the website will serve a purpose and will not be lost.