Have you ever heard of micro-moments? Google reveals that it created this term thinking about consumers' purchasing journey, a step-by-step guide to how they think and act. We have prepared a complete article telling you what it is, how it works and how it can help your brand win over these customers. Smartphones have impacted the way we use little time to do various things, thus changing consumer behavior. Today the challenge is to win over the consumer in micro-moments, these moments are fragments of time, in which decision-making takes place. A practical example of a micro-moment is when you are hungry, but you don't have time to prepare dinner or even don't have the ingredients to make a simple snack, so what do we do? We research, take out our smartphone, open Google and do a brief search on deliveries.
You will probably check the waiting time and number database choose the one that has the best deadline. Soon after, the food arrives, you didn't have to go to the location, face queues and you didn't even have to talk to anyone, in other words, the smartphone solved the problem in a few minutes. Be present at every step of your consumer’s purchasing journey Be present at every step of your consumer’s purchasing journey Google shows that micro-moments are divided into some situations, such as: “I want to know” , today we have information at our fingertips. This happens when people use their smartphones to satisfy a momentary desire to learn or buy something. The consumer heard some unfamiliar term, what does he do? Search directly on Google. “I want to go” , this micro-moment is directly related to saving time, people want to find what they need, close to where they live, or where they are.
This is why it is very important that your company is indexed on Google My Business, as when searching, your physical address will be available and visible to the user. “I want to do” , the smartphone has increased the accessibility of learning to do, wherever you are, users can easily solve everyday problems in the palm of their hands. For this micro-moment, video consumption should be considered, tutorials that help and assist the user to follow the step by step. “I want to buy” , with the vast amount of information online, decision making can happen in just a few minutes. We can say that this is the bottom of the funnel, where the consumer is willing to make the purchase. So where is your brand when the customer needs it? In a universe with so many options , suggestions are always welcome. Consumers don't just consult family and friends but all the online information that is available, for example: how to get there, where to find them, what career to pursue.