Today it's difficult not to see someone with a mobile device in their hand. Whether in line at the bank, waiting for bread at the bakery, at the supermarket, at the restaurant or even inside a store. Everywhere people use their cell phones to communicate or simply pass the time. Have you ever stopped to think about how much information, direct and indirect, this handheld mechanism can propagate? Let's better understand Mobile Marketing: the age of immediate information. INTERNET FOR EVERYONE The internet arrived in Brazil in the mid-80s and was initially used for academic purposes, such as exchanging articles and messages from one country to another. Then instant messaging began. This novelty, however, began to be popular in : “a new form of communication is born that will connect millions of people on a planetary scale via computer” , announced Folha de São Paulo, in its Sunday edition With this, Web 1.0 emerged, known as the Information Age.
This is one of the characteristics of generation phone number data X, which grew up with this wealth of information and means of communicating. First, news sites emerged, followed by sales, purchasing and entertainment sites and consequently the internet was used as a form of research. With the revolution of blogs and chats, collaborative social media, social networks and content produced by Internet users themselves, the Social Era, or Web 2.0, was characterized. At the end of the 90s, smartphones began to take shape and it was now possible to access the internet from anywhere. More than the internet itself, mobile technology forms the basis of the main technological revolution of the 21st century. Then, web 3.0 was born, the “Internet of things”, which promises, in addition to mobility, to give intelligence to objects, connecting them in a network.
Want to know more about your consumer? Check your consumer's generation to help you reach your customer in a qualified way. THE “BOOM” OF SMARTPHONES “A quarter of the world's population will have a smartphone in and, in , 51.7% of cell phone users worldwide will use smartphones, which represents a total of 2.56 billion people”. This is what the study Smartphones Users and Penetration Worldwide, -, carried out by eMarketer, showed. Still according to IBGE, 83% of the Brazilian population living in the Center-West has a cell phone, followed by the South (80.2%), Southeast (79.8%), North and Northeast have the same percentage (66.7 %). The North and Central-West regions increased their participation in the national GDP between and , according to the Contas Regionales do Brasil (IBGE) survey, to 5.4% and 9.6%, respectively.