This is an element that drives the so-called FoMO ( Fear of Missing Out ), a social concern that arises in people thinking that they will not be able to participate on time or not be able to enjoy the same benefits as others. , it is said that almost all the actions we carry out and the purchases we make are motivated by desire. A clear example of how brands take advantage of this, within their advertising efforts, is with pieces that show a before and after.
Compassion Because human beings SMS Marketing Service are social, they constantly worry about those around them, friends, family and even strangers to the point of taking actions that make them feel better about themselves. Brands can give their content a great emotional boost by integrating elements such as altruism, love, care or charity.
Delight The delight for the consumer is often generated in the form of humor and can be just as effective as the previous elements, however, it is difficult to manage because you must know the audience very well to avoid offending them instead of giving them a moment memorable, some firms like Old Spice know how to manage it very well and stand out for it. Confidence The fact that consumers trust has a great impact on business results.