Otake? Ooootaku, you don't understand, anafableto! Hee hee hee, would it count as a joke? It's just that I'm cold. There is a chapter in the book (if you can call it that, because it is 2 pages) that I especially liked because it revealed a concept to me and also made me reflect: Otaku . Otaku, as Seth comments in the book, is a Japanese concept that refers to something that you are very passionate about, which is more than a hobby, to the point that you are looking forward to doing it but without becoming an obsession . Of course, because if it becomes an obsession it is a Putadoku. I mean. On Wikipedia it is treated differently, giving it a bit of a negative connotation like “they are like manga geeks.” But basically it's the same.
Remember: [piopialo vcboxed=»1″]OTAKU: more COUNTRY EMAIL LIST than a hobby and less than an obsession. Well used, a super power.[/piopialo] Where to look for/apply the concept of Otaku? Let's now see why this concept is important and how you can use it to your advantage. Early adopter otaku . Seth talks about early adopters as those customers who are so passionate about something that they are brave enough to try new things (your newly created Purple Cow) and also have the passion, energy and willingness to tell everyone else about you.
They are the most valuable prescribers, those who, if you conquer them, represent a springboard for your growth. You know why? Because when you doubt something, you look for the geeks about it and you trust their judgment because you accept that they will have dedicated a lot of knowledge and energy to building that opinion. TRUE? No? Tell me something: who are you asking which new computer to buy you? I leave it there.