However, the blog can also attract people who are ready to buy your offer, right? That's why conversion articles exist, which are connected to the bottom of the funnel . To be more specific, we recommend that you or someone from your company write them (if you want to know more about the topic, take a look at this free Content Marketing course from Rock Content ). Your CTA must take the reader to the end of the day to make them buy your product (in the case of an e-commerce ) or talk to a seller (if your offer is a consultative sale).
If it is necessary for people to speak with a Middle East Mobile Number List consultant before making a purchase, the contents of your blog can also help you make those sales. We explain it to you below. How can you use a blog in a sales strategy? When it comes to complex sales, there is a script that must be used from the pre-sale to generate more conversions. Look at the three steps in that script and how to use the blog to your advantage in this process. Lead qualification This first stage is in charge of the SDR, that is, the team that does the pre-sale.
Its function is to contact the leads that entered your database by downloading a material (as we mentioned before) or simply subscribed to your newsletter , even if these are rawer leads. Once that lead is qualified , that is, interested and suitable to speak with a consultant, the SDR schedules a meeting with the seller. The blog content can be of great value at this time, even if the rating is negative . In the end, the SDR can send the qualified lead the contents of the middle of the funnel to further educate them before talking to the salesperson.