Brand relationships with influencers are not at all clear-cut. It seems like you pick an influencer with a large following, pay them, and let them represent your brand. However, the problem is more complicated.
First and foremost, customers, especially the younger generation, crave what is authentic and natural. 60 percent of people in research have said that they trust the Indonesia Phone Number Database opinions of their chosen bloggers when making a purchase. This makes influencers a powerful tool for creating brand awareness.
However, influencers who do not explicitly state that their relationship with the brand they promote is paid leave themselves vulnerable to potential lawsuits from customers claiming they have been deceived by dishonest advertising. In the United States, for example, the law requires explicit disclosure of paid relationships.
Although both influencers and the brands that pay them share responsibility in such cases, brands ultimately suffer more. Therefore, it is important to constantly monitor the work of influencers when working with them.
Influencers, especially more experienced ones, are now aware of these dangers and are willing to work more closely with brands to ensure they don't violate the law. For many, it's a full-time job, and they don't want to be blacklisted.