Nowadays, we are hearing the term DX in more and more places.
DX is the transformation of people's lives for the better through digitalization.
However, some people may not know what exactly sales DX means or what they should do with it.
In this article, we will introduce the concept of sales DX, how it differs from digitalization, why it is required, and the key points to making it successful.
If you are thinking about promoting digital transformation in sales, please refer to this article.
Digital transformation (DX) is the use of digital technologies such as AI and big data to change people's lives for the better.
What does DX mean in the sales field?
Here we will explain the meaning of sales DX and how it differs from digitalization.
What is DX in sales?
Sales DX is the use of data and digital UK WhatsApp Number List technology to determine customer purchasing behavior and optimize sales activities .
Even if you don't meet face-to-face, customers can access information about products and services at any time via the Internet.
By using digital technology through digital transformation, you can understand the behavioral history of customers, such as when they browsed information or requested documents, and approach them when their purchasing motivation increases. This
reduces unnecessary sales visits, which leads to time and cost savings and can be expected to increase productivity.
It also allows information to be accumulated and shared, which helps prevent the system from becoming dependent on individual personnel.
Differences from digitalization
Digitalization is the process of replacing some of the work done by employees (analog work) with digital technology in order to improve efficiency and reduce costs .
Examples include managing paper documents as data on a computer or holding meetings online.
Sales DX does not just aim to improve efficiency and reduce costs through digitalization, but goes one step further.
For example, it could involve devising sales activity measures based on customer data analysis, or sharing the knowledge of top salespeople to improve the sales capabilities of the entire team.