Again, look at the questions you get from existing customers. You can also analyze your blog and social comments.
we love researching on Quora. Find questions that generate high levels of engagement in your industry. Create your own article on the topic and send it to your newsletter subscribers. You could also write a very long piece, break it into sections, and incorporate each part into your drip. This would create a conversational, relatable flow.
Support Email
This type of drip email campaign is designed to push consumers to purchase your product or service. Email one might address one or two pain points, while email two might discuss a key benefit of your product or service.
Continue this in subsequent emails by special database describing additional benefits, sharing valuable information, and even explaining case studies. In the final email, offer a coupon or other deal that your subscribers can’t miss.
Inspiration/Idle Emails
Sometimes marketers feel like cheerleaders. There’s no kinder way to put it.
You may need to bust out the pom poms and megaphones to bring back people who haven't been active in your emails lately. Maybe they're deleting your unread emails or they're having a hard time clicking through.
In any case, use wit and humor to re-engage your leads. You can also ask them to unsubscribe if they are no longer interested. That’s okay. You don’t want to ruin your reputation by annoying people who don’t want to hear from you.
The point here, though, is to get your leads excited about your brand again. You could mention your latest activity on Instagram or invite your leads to respond with questions or concerns.