- Goodbye
Madewell
We love a good play on words. The title of this abandoned cart email from Madewell — These Look Good in Your Bag — really hits the nail on the head. Then , you have the winning subtitle: …but they look even better on you.
Below the cut, Madewell shows you the items in your cart to help you remember the items you wanted. It's a clean, polished email that works on multiple levels.
- Venus
2018 08 31 06 21 33 Window
There’s never a wrong time to compliment your audience, as we saw above in the Madewell example. This copycat from Venus uses the same psychology in her headline: “You have great taste!” Who doesn’t love to hear that?
You will also receive an incentive in the america phone number list form of free shipping and a list of items you forgot.
- Bloomingdale
Bloomingdale
We are not Bloomingdale's shoppers , but we are aware of the big brown bags they are known for. This example does a great job of reinforcing the brand, so use the phrase "My Brown Bag" to speak to the customer in their language.
- MacWeldon
2018 08 31 06 23 18 Window
Here we have another complementary example. Marco Weldon uses it quite often ; Combine urgency and scarcity to get the job done. We love that the CTA stands out from the otherwise neutral palette.
- Toys “R” Us and Babies “R” Us
2018 08 31 06 24 07 Window
Frankly, we expected more from Toys "R" Us. While the giraffe image is cute, it's a bit too much clip art , and the multiple CTAs can be confusing. We're thanking visitors this way, but this email could be spiced up with product images and some catchy copy.