Large events create great opportunities to connect with a large number of qualified prospects. Even during COVID -19, some offline events are still happening, along with plenty of virtual events. (Here’s a list of the best events to know for your 2022 sales calendar.)
By hosting a virtual conference, training, or workshop, you can simultaneously generate leads and offer a sales promotion as a thank you for their participation.
Here are some best practices to ensure your promotion is effective and achieves your goals.
Set clearly defined goals for the campaign.
As noted at the beginning of this guide, promotions can help achieve many different results beyond increased sales and revenue. When planning your promotion, consider what additional goals you have.
Consider the following ideas:
Increasing loyalty of existing customers.
Distinguishing between active potential customers tunisia telegram data and those who have shown less interest.
Encouraging potential customers to move through the sales funnel.