Do you know this feeling? You're strolling through the city and your eyes are glued to a shop window. Curious, you enter the shop and of course don't leave empty-handed. The store's merchandisers have done a great job! They are responsible for sales promotion and product presentation and ensure that potential customers' interest in buying increases. Sounds interesting, doesn't it?
In the past, the job description was also called decorator romania email data - in this article, we'll tell you what the everyday life of a merchandiser is like today and why you should also hire merchandisers for your business!
What is a merchandiser?
Merchandisers plan measures that promote the sale of goods in retail stores . They are responsible for the sales-promoting presentation of products, presenting them in an appealing way and, where possible, working with other sensory stimuli such as scents or music.
Generally speaking, merchandisers are responsible for sales promotion in a store . This means that they arouse customers' interest in branded items by presenting them in the best possible light. This includes visual merchandising , but also measures such as choosing decorations, scents and music, as well as designing product signage.
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Merchandisers have to place the products in such a way that (potential) customers notice them and stop. The goal is of course always to persuade customers to make a purchase.
In advance, they analyzed branches and shops as well as the market . External factors such as location and accessibility are taken into account, as are internal factors such as the store layout. Which products do other companies focus on? How do these companies position their products? It is also important to always keep the target group in mind. This is the only way to develop suitable product presentations.
Merchandisers are also responsible for advising the staff in charge of sales outlets and showing them how they can increase their sales through sensible measures.
Another important task is to check the success . This determines whether the merchandising measures have increased sales and in which areas there is still potential.