Now that we’ve seen what Google Ads is and how it works, it’s time to check out its main advantages. Stay tuned!
But first, how about watching a video on the subject?
Be where the people are
According to research carried out by StatCounter , in Brazil, Google holds around 97.27% of the search market share. What does this mean? When we have a question, the first thing that comes to mind is to search for it on Google .
This moment of people's interest has great dominican republic phone number resource potential, since if your company has the solution to a potential customer's pain, there is nothing more pertinent than being there and offering to solve it.
Great targeting capacity
In addition to displaying ads at the right time, Google Ads offers several forms of targeting so that the presentation of campaigns is even more efficient.
Targeting options include:
Target audience; keywords; age, location and language; location where the ad will be displayed; device targeting; segmentation by topics and channels; schedule (days, times and frequency).
There is also the possibility of combining segmentations with each other, in order to display creative and relevant ads .
Investment control
With the tool, you can have total control over the amounts invested in advertising, as you can define how much will be spent per month, day and campaign.
Another possibility is to charge only when the ad receives clicks (CPC), every thousand impressions (CPM) or when a conversion occurs on the website (Cost per Acquisition).