If you are an Inbound Marketing analyst, you certainly lose sleep when leads don't open emails, don't download rich materials and end up on the shelf after a while.
And when you have a plan contracted with RD Station, everything intensifies, doesn't it? After all, the lead base has a limit that cannot be exceeded.
Therefore, it is essential to understand denmark phone number resource the difference between active and inactive leads in RD, as well as knowing how to identify contacts that are still engaged.
Want to know more about this topic? Just keep reading!
What is the difference between active and inactive leads ?
In short, inactive leads are also called invalid . In other words: contacts that are deactivated in your database.
The classification of inactive leads is carried out by RD Station Marketing following one or more of the criteria below:
lead chose to unsubscribe;
lead marked received email as SPAM;
lead email was classified as Hard Bounce ;
lead email was classified 6 times as Soft Bounce ;
Incorrect email.
Since we're talking about Hard and Soft Bounce, let's watch a video on the subject?
Active leads are valid contacts in your database, that is, those with whom you can interact via email.
Important: when a lead becomes inactive, RD Station Marketing stops sending emails to that contact, whether through email marketing campaigns or via automation flows.
How to recognize your active leads ?
Did you know that you can check the number and list of all active leads in your database? To do this, you will need to follow these steps:
click on “Relate” , then on “ Lead base ” ;