You need to make sure that your site has a system in place to capture potential customers and acquire their information without you being present. For example, if you are creating a lead magnet, such as an eBook, you need to be clear that you need a system that allows you to collect your prospects' data and send the content automatically. Otherwise, you are wasting time and money.
Use systems and tools that automate processes to ensure that your potential customers move from one stage to another in the sales funnel.
Sure, for each task you can use a type of tools:
CMS: to manage the content of your website without having to make changes to the html files.
Email Marketing: sending emails in bulk.
Chatbots: managing your social media messages.
- You don't monitor user behavior
You must evaluate how users interact with your site, which are the most visited pages, what type of content has the most impact, and which keywords most often reach your site.
You can even use heatmaps to see which parts of a page are most viewed. This way, you can better organize your site and see how much results you are generating with your website design and content.
For example, if you have a call to action to download cambodia mobile phone number list an eBook, you can run different tests to see where on your website it receives the most clicks and then replicate this strategy on different pages.
- You don't design engaging content that fits the 21st century consumer
If your content still has a look and feel from last century, you are unlikely to attract prospects. You need to learn some basic rules of online content for the 21st century consumer:
The content should be simple: even if you know all the technicalities, you should speak in the simplest way possible.
Don't try to mislead the public: People can seek out opinions and make inquiries, so lying to people can damage your digital reputation.
Keep your design fast and responsive: Most people use their mobile devices to browse the Internet, so make sure the content you create renders properly on smartphones.
Provide value, don't be superficial: people recognize when you are giving something that really helps solve their problems or needs. If you don't have anything "valuable" to post, it's better not to do it.
Avoid overreaching: Although one of the advantages of the digital world is the closeness you can have with your customers, do not abuse their trust.
Use different formats: video marketing and podcasts are booming strategies that outperform text formats in conversions.
Include social media: almost half of the population has access to it, so you can find customers there and improve your brand's positioning.
Be friendly and show that you are on the same level: even if you are the expert, don't treat your prospect as ignorant, help them solve their problems.