Media personalities, it will help to retain the attention of users. But the topic itself is quite narrow, it is difficult to say how many shows Wildberries will be able to generate. Perhaps it will be another store on the couch, which will be broadcast 24/7, and that will be enough," added Roberto Panchvidze.
The Finam analyst noted that a video hosting service in the image and likeness of YouTube is possible “only as a subsidiary farm of Google, the largest albania whatsapp number list advertising platform in the world, collecting 60% of all advertising budgets.”
“The rest will sooner or later have to strictly monetize the resource, after which the audience will scatter,” concluded Leonid Delitsyn.
Wildberries' press service declined to comment.
Earlier, it was reported about the launch of a short video service from Ozon. The marketplace has implemented a content feed "Moments" in the application, where users and sellers will be able to post photos, videos and conduct live broadcasts. About 200 sellers on the platform are currently testing the feed.
Subscribe to our Telegram channel to stay up to date with all the news and events of the Runet.Russia's largest marketplace Wildberries is preparing to launch its own video hosting service with professional and user content. Several sources close to the company told Runet about this.
“This will be a platform where multimedia content can be uploaded, in particular user and professional videos,” one of the sources told Runet.
Since the start of the Russian "special operation" in Ukraine, Roskomnadzor accused the American platform of illegally blocking Russian media channels and of "terrorist" actions. The regulator also threatened the video hosting service with fines for failing to remove content calling for violence against Russian military personnel, as well as materials from the Right Sector and the Azov Regiment (recognized as extremist and banned in Russia). In March, there were repeated reports of the video hosting service being blocked in the Russian Federation.
YouTube, in turn, responded by completely suspending monetization for users from Russia. Bloggers also lost access to income from Premium, Music Premium subscriptions, sponsorship, super chat, super stickers, and merch.