The type of information and formats needed depend on the tasks and phases identified in the purchasing process , but also on the information channels used by buyers. A table combining channels, tasks and sources could look like this:
A good purchasing approach makes life easier for our customers and personalizes our sales action.
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they have a certain amount of information, do they contact the sales team.
In such a scenario, it is essential to be present in the brazil phone number library brazilphonenumberlibrary channels where the buyer obtains information.
The role of the commercial account manager is increasingly that of channeling the correct information to the right interlocutor at the right time, rather than that of a technical-commercial person with extensive experience and knowledge, in short, an authority on the subject.
Their role is essential in identifying the difficulties that buyers experience in their purchasing processes, in order to be able to plan and design ways to anticipate these difficulties and challenges, as well as being able to maintain a flow of communication with buyers, allowing them access to the necessary information through any channel, whether digital, physical, through the sales manager himself or any channel that a customer can use.