respond to a need or desire of your target audience,
differentiate yourself from your competition,
allow yourself to be remembered.a.
- Estimate your budget and resources
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Evaluate in advance the amount of resources you have and that you will allocate to the execution of your communication plan.
This internal analysis helps you determine the nature and scope of the actions to be carried out in practice, as well as the operational objectives.
- Set your operational objectives
While the communication plan depends on an overall strategic objective, it also requires a parallel set of operational objectives to monitor its implementation.
The SMART method is the most used to establish them, especially because it positively impacts the motivation of employees.
A SMART goal is characterized by being at the same time:
specific and simple,
measurable,
acceptable,
realistic,
temporarily defined.
Smart-plan-communication-method
© Marketing Advisors
- Determine your KPIs
Determine the key performance indicators (KPIs) that will help you determine if your communication plan is working and if operational objectives are being met.
Within the framework of a communication plan, these KPIs are determined according to:
the communication channels you choose.
Read also
All about the 40 best marketing indicators you should not lose sight of
- Plan your actions
A dissemination strategy is essentially canada whatsapp shopping data based on the following questions:
There are different distribution channels :
email,
social networks,
website and blog,
public relations,
influencers,
print media,
radio, etc.
The question you need to ask yourself is: what are the most effective communication channels to reach my target audience?