What do you do after someone subscribes to your newsletter on your website? If you wait until your next weekly newsletter goes out, your business may be forgotten.
Instead, you should practice lead nurturing and send people a welcome email immediately thanking them for subscribing to your newsletter. You can even include links to relevant resources to move prospects to the next step in their buyer's journey more quickly.
Of course, it's extremely inconvenient to manually welcome each new contact via email. The good news is that marketing automation software can do this for you. Simply use one of the professionally designed email templates to quickly create engaging event-related emails, newsletters, announcements and promotional emails and configure the desired triggers. The software will then automatically send a welcome email every time someone subscribes to your newsletter.
In a marketing automation tool, you can even set up automated workflows to send a personalized follow-up message based on a person's activities. Let's say someone opens an email, downloads a product comparison, and visits the contact page on your website. You can configure an automatic response that prompts the person to schedule an appointment with your sales team.
Alternatively, you can send leads who view a product or service on your website or submit a request to your customer support team information about relevant and informative resources. A lead leaves your website but has items in their shopping cart? Perhaps an email offering a free trial or a discount can entice them to make a purchase.
Such a high level of personalization can only be achieved with a marketing automation tool, as you can customize every detail of your lead's journey through the sales funnel before the "autopilot" takes over. This way, your personalized messages, sent at exactly the right time, increase interest and, subsequently, the conversion rate and customer loyalty.
tracking and analysis
dashboard with tacking and analytics
The best marketing automation tools give you detailed france telegram mobile phone number list insights into your marketing campaigns so you can optimize them and achieve better results. Act!, for example, keeps an eye on your real-time metrics to identify the best-performing campaigns and channels.
This will help you find out how leads respond to different communication channels, such as email, SMS, and push notifications. You can also run A/B tests to compare different email content, subject lines, calls to action (CTAs), and more to identify the ones with the highest conversion rate.
Automate your marketing with Act!
Marketing automation tools can play a crucial role in maximizing the ROI of your marketing campaigns. They support you in every phase of the marketing process - from lead generation to lead scoring to lead nurturing - and promote the building of long-term customer relationships.