This tool, in addition to being one of the most complete, is ideal when you have many contacts available and want to send emails to your users in a simple, direct and fast way.
Thanks to its pre-set templates mobile list and its drag&drop editor , it will be very easy to forward emails, never written before, to your contact lists!
7) What will your emails look like?
When you define an email marketing strategy , you can do two things:
Automate email flows;
Write emails at a set frequency.
In the first case, you can set up multiple flows, one after the other, and send them automatically every time someone subscribes to your list. In the second case, you will write emails and schedule them so that your subscriber list receives them on the day and time you have defined. In the case of automated flows, you will need to plan how many emails you will send, what structure they will have, and what the subject of each will be.
Will you tell stories or anecdotes on your latest blog? Will you talk about interesting topics in your industry? Will you solve the doubts and objections that your customers usually have before buying?
These are just a few ideas on how you could write your emails, but what you should remember is this: no one likes to receive a promotional email that smells like a sale! Our advice is to always contextualize them using the storytelling technique as well .
8) Shipping frequency
When planning a strategy, understanding how to set frequency is very important. On social media or on a blog , the frequency of posts is essential to increase visibility and engagement rate . If you leave your profile to chance, the algorithm will not get along with you very well. This is why it is essential to work on an editorial calendar in which you can plan which posts to publish and when to do it.
In the case of emails, the exact same thing happens, because if you send an email on Monday and the next one in two weeks, your subscribers will never get used to reading you, but above all they will not know when to expect a new communication from you.
This is why we at 4marketing , as a digital marketing agency, suggest you plan your emails with a certain sending frequency following a real communication plan .
9) Measure and optimize your email marketing strategy
Last but not least, constantly measure what you do to see what works and what doesn’t. The emails with the highest open or interaction rates are the ones you should automate and include in a sales flow.