Artificial Neural Network (ANN) An artificial neural network (ANN) is a computer program that mimics the way the human brain processes information . Our brains have billions of neurons that are connected to each other, while an ANN (also called a “neural network”) has many small processing units that work together. You can think of it as a team of people working together to solve the same problem.
Each team member does their part ew leads and passes on the results. At the end of the process, you get the desired answer. When ANNs solve problems and make accurate predictions, customers benefit in every way: for example, highly personalized recommendations lead to a more tailored, intuitive, and ultimately more satisfying customer experience. Neural networks are particularly good at recognizing patterns, making them a key tool for detecting unusual behavior that could indicate fraud.
This helps protect customers’ personal information and financial transactions. What does this mean for teams? Teams benefit too. They can predict customer churn and suggest proactive ways to increase customer loyalty. ANNs can also help with customer segmentation, allowing for more targeted and effective marketing efforts. In a CRM system, neural networks can be used to predict customer behavior, understand customer feedback, or provide personalized product recommendations.