that is, a list of useful events and anniversaries to remember for those who have to invent the contents to publish on the Social Media channels, their own or those of a client. This is a post written a few years ago and constantly updated: the aim was to provide ourselves with a guide to keep our content always aligned with current events , day by day. It is absolutely not mandatory (and it would even be wrong) to ensure that every web page necessarily has a conversion purpose: in a football team there are defenders, wingers, midfielders and even substitutes , in addition to the forwards who score the goals and take all the credit for the victory.
Yet, wanting to find a concrete dimension tongliao phone number list to this page of ours, we decided a few months ago to make it tangible, designing a calendar in PDF (and printable) to give as a gift , which visually summarizes all the events during 2018. Social Media Events Calendar Here's a preview of . To see it in high quality, download it for free from the page linked above. Making concrete what by its very nature is virtual, offering users the solution to a problem for free in a creative and different way compared to other resources available online.
That's what we tried to do, it's an Inbound Marketing strategy in all respects . In our case there are no commercial purposes: those who download the calendar sign up for our newsletter, which will receive an email a month with insights on web marketing, and they can also unsubscribe at any time. Result: from about 5 subscribers per week, we went to about fifty subscribers per week. But looking at a trivial strategy of this kind, what could be achieved? Solve an information need .