In a previous article, " Facing an economic downturn, what should we do? ", I only described the situation for enterprises, and did not discuss it in depth. Today, I will talk about this part. It is just my personal opinion that if you cannot change the environment and niche market, the four words corresponding to involution can be summarized as "keep improving"; if you cannot meet the service diversification, you can consider joining forces with others to complement each other's advantages and form a new edge. Enough of this, let's get to the point.
Your client can find someone who can do the job with a simple search engine search, but that’s not what they’re looking for.
They seek quality and reliability, which cannot be achieved overnight.
However, quality alone is not enough. Clients can instantly find a top-notch service provider - so why would they need your agency?
Enter Diversification
Diversification refers to the strategic expansion of the range of services or products offered by an organization to cater to a wider client base. It involves broadening the scope of services and venturing into complementary areas.
For example, in the Internet marketing services industry like ours, clients want to find a partner they can trust that provides them with a unique combination of skills and value. They don't want to worry about hiring a few people to complete a project - they want to work with an agency that has all the talent and expertise needed to get the job done (and do it well).
Below, we will use the example of a betting data network marketing company to walk you through different ways to diversify and expand your offerings without compromising quality, hoping to provide you with some inspiration.
The expertise of your team is not just a metric on your website, it is the promise of your brand. It is the basis for customer investment, trust and return.