Remember when you were a kid and you put two magnets together? You could feel them pushing and pulling against each other until one side eventually stuck to the other, or repelled the other side. Your website behaves similarly.
Your company's website can either attract potential customers or drive them away. Let's be honest, you only have 15 seconds to make a first impression before your website visitors are driven away.
This post will be a two-part lead magnet training for your website. Part 1 will focus on how to attract new customers. Part 2 will show you how to keep customers on your website once you’ve attracted them.
Put on your training gear and get ready to learn how to use proven strategies to apply the law of attraction online, as well as suggestions on how to create features that keep visitors clicking and making your website more attractive.
Part 1: Attract customers to your website
There are a lot of tips and tricks on the internet about how to drive traffic to your website, and while most of the tips are useful, only some strategies are proven to work. Here, I will introduce you to the most effective and proven strategies for attracting new customers to your website, namely search engine optimization ( SEO ) and pay-per-click ( PPC ) advertising.
The first result in Google gets 32.5% of the traffic
Sites on the first page of Google receive 91.5% of search results traffic
51% of website traffic comes from organic search, 10% from PPC search
More than 40% of revenue seo education & blog library comes from organic traffic
By the end of 2018, 73 billion calls will be made from mobile searches
This takes a lot to wrap your head around, but these statistics really make the point: showing up in search results means attracting new website visitors!! In the last statistic listed above, we actually saw that billions of business calls came directly from search results. So no matter what, you need to make yourself appear in the search results!