• Lack of effective financial strategic management thinking

Due to the particularity of funds, financial strategy is a functional strategy that affects the overall situation and has a pivotal position; the raising of funds directly affects the ability of enterprises to obtain strategic resources; the allocation and use of funds also directly affect the allocation of enterprise strategic resources, ensuring the realization of strategic priorities and the completion of strategic implementation progress as scheduled; the effect of fund use directly affects the degree of realization of enterprise strategic goals.

In general, the overall strategy focuses on the allocation of corporate resources, the operating strategy focuses on how to compete in a defined market, and the functional strategies, including financial strategy, are the means by which entrepreneurs achieve long-term strategic goals. Based on the above relationship, the logical way to determine whether a company's financial strategy is successful is to look at its contribution to the overall goal.

  1. Problems in the Financial Strategic Management of Enterprise Groups

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The strategic goal of the group should be to conform to the market demand, design products that meet the market needs, and then put them on the market. Therefore, the ideas of financial strategy should be in line with market orientation. There are also dislocations in strategic management. It is not simply market-oriented. The market faced by the enterprise group is a large economic environment. The positioning and model of the group are very important. However, the financial strategy dhekelia leads of my country's enterprise groups is often not formulated based on market positioning and overall strategic goals, nor is it selected based on industry characteristics and the development stage of the enterprise. Instead, it imitates the practices of other enterprises with effective financial strategies in financial strategic management. This can certainly absorb more advanced financial strategic management models, but if it is not combined with the characteristics of the enterprise group, it is easy to make the mistake of imitating others.

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