Spend some time developing a social media following so you can reach an audience for your latest posts, promotions, and news. Here are some great ideas for developing a following in your local community:
Share and participate in local small business and community events
Congratulations to the local team for their victory
Participate in community service and share pictures
Encourage customer reviews and thank them when they do (and respond professionally when you receive a negative review)
Share special discounts or promotions on social media
Ask customers for reviews
As mentioned earlier in this article, many online shoppers read reviews before making a purchase. So encourage customers to leave a review after their purchase by offering a discount on their next purchase.
Getting positive reviews and feedback from your customers can help you increase your conversion rate. Ask current happy customers to leave reviews on local listings, social media, or on your website.
When small businesses start using SEO, they united states of america email lead often focus on keywords that are too competitive. They want to attract many different types of customers instead of one very specific customer. For example, take the keyword "plumber." It has a whopping 301,000 searches per month. That's a lot of competition!
Due to the competitive nature of SEO, it’s much easier to rank for niche, long-tail keywords. In the example above, the other keyword options make more sense for search volume for small businesses. If you’re a commercial plumbing contractor, it might make sense to target that keyword. Or create a helpful how-to blog using the keyword “replace bathroom sink faucet” to attract new customers and build trust with your audience.
When you create content for your niche, you want your content to be very specific and targeted. You may find that you get fewer searches, but the people who find your site will be closer to converting.