Contains direct product links
If you sell hundreds of products, you need to take a hierarchical approach to organizing your website. It’s impossible to effectively display hundreds of products on one homepage. Categorizing your products will make it easier for customers to find them, but it may also cause some key pages to rank lower in search results.
One way to fix this is to try showing your best-selling products at the top of your homepage (with direct product links). This practice can help boost the ranking of your best-selling products. But not too many. Don’t show more than 10 best-selling products at a time, or you’ll end up overwhelming your visitors.
Match internal anchor text to keywords
Many people get internal link text wrong. If you’re trying to rank for a category page like “Children’s Clothing,” don’t label your link as “Clothing (K-12).” This will confuse search engines and may not even make sense to your visitors.
Internal anchor text links should reflect your keyword strategy. Link to pages using the keywords you want your site to rank for in searches. These internal links should reflect common usage and tags that people understand.
Remove low value links
As your website grows, make sure you’re directing people to your most important content. This includes content that targets competitive keywords, service pages, and best-selling products.
Over time, your internal linking structure may no longer serve you. As your website grows and you add more products and content, prioritize your most important saojo news pages. Review what those pages link to and remove those that no longer serve your purpose.
If your pages take too long to load, potential customers may become impatient and abandon your site in favor of a competitor’s.