When you include SEO strategies as part of your online marketing approach, you’ll find it easier to attract new customers and retain existing ones.
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Other factors to consider in SEO
Good SEO needs to focus on more than just your business website. Other digital marketing elements, such as online reviews and social media, also play a role. Plus, the fundamentals of SEO are changing rapidly, so you need to consider the following:
Online reviews of products and services have become the de facto gold standard for millions of online buyers. According to Luisa Zhou, 95% of visitors read product reviews before making a purchase. About 58% of these visitors also said they would be willing to spend more on a product that received positive reviews.
Search is shifting from keyword-centric searches to more personalized searches based on intent. AI tools such as Siri, Alexa, and Cortana have led to an increase in voice searches and a decrease in typed searches.
Mobile optimization is already very important in SEO strategy (since most searches are conducted on mobile devices), and it will become even more important. It’s important to take a mobile-first approach, with web designers focusing on developing and designing websites for mobile devices.
With the increase in searches on mobile canada cell numbers devices, local search optimization is becoming increasingly important.
Google displays a “snippet” of information (also called a rich answer or direct answer) on the first results page of the search engine. In most cases, consumers get the answer to their question without having to visit the website again.
For small businesses, SEO can be a game changer. By optimizing your website and promoting your content in the right way, you can generate a steady stream of organic traffic from Google.