High-quality corporate websites use imagery and contrasting colors that evoke emotion
Choose images that are both representative of your business and unique. Keep this in mind if you are using or have considered using stock photos. Check to see if your closest competitors are already using the same images on their websites.
"Elite" websites often have professional photos taken for their sites. Unique imagery helps to stand out from the competition. In a small business setting, professional photography is often used to capture and showcase portfolio examples. For example, if you run a business sale lead home services company, you could hire a local photographer to take some photos of your best client's lawn or your team's work.
The best small business websites understand that the content of your website is just as important as how it looks. Your content should be written in a way that conveys your company’s unique voice and personality while also being interesting and informative.
Here’s an example of content that’s unique to these companies and sets them apart from the competition: For example, the company offers three free home visits within a year after selling a product. This content directly addresses a major customer concern by assuring website visitors that they’ll be there immediately in the event of an emergency.
Your content should be written specifically for the internet because no one wants to read a website that reads like a college didactic paper. To create web-friendly content, follow these best practices:
Write short paragraphs: You want your ideas and information to be broken down into small, easy-to-scan sections.
Choose simple words: Avoid using industry jargon or overly technical terms, as this may make readers think your product or service is too complicated.
Use subheadings to break up the text: People should be able to easily tell where one idea ends and the next begins, so use subheadings to create smooth transitions.