Google is generally the largest and Bing is the second largest. The search engines in some countries and regions may be different, such as China, Russia, Vietnam, and South Korea.
In mainland China, Bing and Baidu basically caseno email list dominate the market, not to mention Google due to its departure. Sogou originally relied on the built-in search in the browser and the quick search method that comes with the Sogou input method, and had a certain share; 360 relied on the 360 browser for search, and its share was almost negligible.
The Chinese-speaking search engines outside of mainland China are basically Google, Bing, and Yahoo!. Since Yahoo! also operates in Taiwan, its share far exceeds Bing. In Hong Kong, Bing's share far exceeds Yahoo!.
Apple has the largest market share in Japan, and it doesn’t even need to think about the built-in Google search. Yahoo! Japan, like Taiwan, also has a branch company, so its market share ranks second. Russia has been severely banned recently. Google Ads have been banned from Russian accounts since August 2024, reducing Russia’s source of income. Therefore, in the past six months, the share of Yandex’s local search in Russia has increased a lot, while Google has declined to a certain extent. In North Korea, Yandex’s share of search engines fell to a low point in August, and Baidu’s share has been at its lowest point since June 2024.
Before this, I read an article in China, "2023 China Search Engine Industry Research Report" , which beautifully claimed that Baidu's domestic desktop market share was 64.1%, 36.3%, and 31.3%. Do you think this is possible? With such a bad search result, does anyone still use it? I took a closer look at the search sample at the bottom of the article, and it was simply self-gilding, fooling novices. The excerpt from the article source is as follows.