First, strategic management is an objective need for enterprises to adapt to changes in the external environment. In recent years, the pace of scientific and technological development has accelerated, the process of global economic integration has accelerated, the speed of knowledge renewal has accelerated, new technologies have continuously emerged, new industries have continuously been generated, the life cycle of products has become shorter and shorter, and the intensity of market competition has intensified, especially with the formation of global economic integration and networking, the degree of information transmission has greatly accelerated, and the earth has become smaller and smaller, so that enterprises are not only facing new challenges of scientific and technological revolution, network revolution, and information revolution, but also facing new changes from planned economy to market economy, from extensive to intensive management; not only facing new tests after entering the WTO, but also facing new requirements for establishing a modern enterprise system and deepening internal reforms; at the same time, facing thailand lists diversified property rights relations and diversified humanistic environments, we need to reposition the previous management; facing the marketization and contractualization of labor relations and the diversification of employees' thoughts and behaviors, we need to crack this "multivariate equation" in time. the importance of long-term development of enterprises and the necessity of implementing strategic management.