Of course, it's ideal to have your domain name match your business name. If you're just starting a business and haven't decided on a business name yet, you may even want to adjust your business name to match an available domain name. For example, let's say you plan to name your business Elaine's Flowers, but the domain name for that business name is already taken. Instead, if the domain name for that new business name is still available, you could change your business name to Elaine's Flower Co.
If you’re the owner of an established business but are just starting to create a website, things are a little more complicated. When you start searching for a domain name, you may encounter a few scenarios:
YourBusinessName.com is taken, but the domain owner isn't currently using it. You might be able to buy it from them. Do a WHOIS lookup to find contact information for the domain owner and/or their domain registrar. Contact that person to see if they're interested in selling the domain.
YourBusinessName.com is already taken and the domain owner has already built it into a website. If you have a registered business name, have been in business for a while, and there's a good chance people confuse your business with another, you may have a legal basis to gain control of the domain. But remember, this can be expensive and time-consuming, so you'll have to decide if it's worth it.
Changing your domain name in the future can be expensive and time-consuming, so make your decision carefully. Once you've chosen your domain name, protect it with a domain registrar that offers a domain lock service. This protects your domain name from unauthorized transfers or hijacking, ensuring that the name you worked so hard to come up with remains yours.
Previously, we talked about how domain bahrain leads names can benefit your business—from keyword inclusion to geo-targeting to finding a domain name that fits your brand and is easy to remember. When you come up with a domain name that has everything you need, it’s like striking gold. But with hundreds of millions of domain names already registered, there’s a good chance that the name you want is already taken. So what do you do now?