Is it a GIF or a JPG image?
This could be a lifelong debate, but one thing is for sure: GIFs are an effective way to grab your readers’ attention. They were first used in emails in 2007 and have increased conversions by 49%. Since our attention span is limited, GIFs can get your message across in less than 10 seconds. But there’s a catch, don’t overdo it. Too many moving parts in an email can also confuse readers and distract them from reading.
Pro Tip – Holidays mean flash sales, limited-time offers, and discounts! So why not use a countdown timer GIF in your promotional emails? Not only does it visually appeal to your readers, it also helps create the Fear of Missing Out (FOMO) effect!
Personalization
One of the easiest ways to grab a reader’s attention is to personalize elements of your email. Most email service providers offer a variety of ways to help. This includes making sure the greeting in your email includes the recipient’s name, using dynamic content to introduce india data product recommendations, and content specific to the city where the recipient lives.
Marketers report a significant 760% increase in email revenue by adopting personalized and segmented campaigns
Emails with personalized subject lines are 50% more likely to be opened
Personalized emails have a 29% open rate and a 41% click-through rate
60% of consumers are more likely to return after receiving a personalized shopping experience from a retailer
57% of marketers attribute increased visitor engagement to implementing email personalization
Test, Learn, Repeat
While you may know your subscribers and customers very well, interests and purchasing habits can change. So a certain email style or content that once brought in a lot of conversions may become less effective over time.